In these times, when everything from newspapers to the SMS, through blogs, e-mails, newspapers, radios or enslave us as news, in a message and persuasion, we can recall the undesirable murderer who set the foundations for it.
Paul Joseph Goebbels, Nazi propaganda minister, lame, ugly, cowardly, fanatical and intelligent, the learned network engineer for the Nazis had just catching on among the German people and beyond, their airs, their desire for expansion , his steely visceral anti-Semitism and hatred who disagree.
also knew, eventually, to commit suicide with his wife and children in the Berlin bunker when they saw a Russian.
The big trap, like the communist, is that of the posters, books and speeches, and was Goebbels who theorized on the subject. Ojo data:
Goebbels propaganda principles:
Principle of simplification and single enemy: adopt a single idea, a single symbol, and identify the enemy in a single enemy.
Principle of the Method of infection: collect various opponents in a single category or individual, the opponents have become very individualized.
Top of transposition: Load on the adversary's mistakes or faults, in response to the attack with the attack. "If you can not deny the bad news, fabricated other than distract. "
Principle of exaggeration and distortion: Convert any story, however small, in serious threat.
Top of popularization: " All propaganda must be popular, adapting its level at least intelligent individuals to whom it is directed. The larger the mass to be convincing, the smaller must be the mental effort to perform. The carrying capacity of the masses is limited and insufficient understanding, and they have very easy to forget ".
orchestration
Principle: " propaganda must be limited to a small number of ideas and repeated tirelessly, made over and over again from different perspectives but always converging on the same concept. Without tesuras no doubts. If a lie is repeated enough, eventually becomes truth. "
Principle of renewal have to constantly deliver new information and arguments at such a rate that, when the opponent responds, the audience is already interested in something else. The responses of the opponent should never be able to counter the rising level of charges.
The likelihood principle: Build arguments from various sources, through the so-called balloons or fragmentary information.
Principle of silencing: Silencing the issues which have arguments and not hide the news that favor the adversary, also counter-programs with the help of communication media. Top
transfusion: rule, the propaganda always works from a pre-existing substrate, either a national mythology or a complex of traditional prejudice and hate, it's about spreading arguments take root in primitive attitudes.
unanimity principle: Reaching convince many people that think "as everybody," creating a false impression of unanimity.
Principle of the Method of infection: collect various opponents in a single category or individual, the opponents have become very individualized.
Top of transposition: Load on the adversary's mistakes or faults, in response to the attack with the attack. "If you can not deny the bad news, fabricated other than distract. "
Principle of exaggeration and distortion: Convert any story, however small, in serious threat.
Top of popularization: " All propaganda must be popular, adapting its level at least intelligent individuals to whom it is directed. The larger the mass to be convincing, the smaller must be the mental effort to perform. The carrying capacity of the masses is limited and insufficient understanding, and they have very easy to forget ".
orchestration
Principle: " propaganda must be limited to a small number of ideas and repeated tirelessly, made over and over again from different perspectives but always converging on the same concept. Without tesuras no doubts. If a lie is repeated enough, eventually becomes truth. "
Principle of renewal have to constantly deliver new information and arguments at such a rate that, when the opponent responds, the audience is already interested in something else. The responses of the opponent should never be able to counter the rising level of charges.
The likelihood principle: Build arguments from various sources, through the so-called balloons or fragmentary information.
Principle of silencing: Silencing the issues which have arguments and not hide the news that favor the adversary, also counter-programs with the help of communication media. Top
transfusion: rule, the propaganda always works from a pre-existing substrate, either a national mythology or a complex of traditional prejudice and hate, it's about spreading arguments take root in primitive attitudes.
unanimity principle: Reaching convince many people that think "as everybody," creating a false impression of unanimity.
In truth is certain, and that sn these principles governing has always been manipulation of the masses.
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